The salesperson of the future

The sales agent of the future isn't a person. It's a better process.

Most people dislike sales interactions, and it's no mystery why. Salespeople often stand between the buyer and what they want—clear, straightforward information. Gartner recently found that 75% of B2B buyers prefer a sales rep-less experience. This shouldn't surprise us. Modern buyers crave efficiency, clarity, and control. They're tired of gatekeepers.

Yet, the typical response to this shift misses the point. Companies are building artificial agents with synthesized voices or animated avatars that mimic human behavior, thinking that buyers simply want technology to look and feel human. But do buyers really care about digital impersonations? Do they even want sales interactions replicated?

At Artemis, we think that's missing the mark entirely. The future isn't about replacing salespeople with virtual replicas. It's about redesigning the process itself.

An effective AI sales agent doesn't imitate humanity—it surpasses it. It's always available, not limited by business hours or schedules. It provides instant, personalized information beyond human memory or capability. Crucially, it's fully empowered to complete the sale, from quoting and pricing to negotiating, demos, and even finalizing transactions.

For buyers who prefer to research their own, an AI sales agent offers precisely what they want—a frictionless purchasing journey entirely on their terms. But even for buyers who value human interaction, AI isn't a competitor. Instead, it's complementary, handling mundane tasks and freeing humans to become helpful technical experts rather than follow-up machines.

The future of sales isn't about making technology appear human—it's about fundamentally rethinking the buying process to put the buyer's needs first.

That's exactly what we're building at Artemis: not a simulation of a salesperson, but an intelligent sales process designed explicitly to empower buyers across any industry.